Different features and functionality you may need in your eCommerce site will vary based on your business model and unique needs.
Think about what features your eCommerce website needs. These should be based on what you want to achieve and what is important to your customers.
User-Friendly Design And Layout
The design of your eCommerce website should be user-friendly, so customers can easily find the products they are looking for, without getting frustrated. The layout should be simple and easy to navigate, with clear category titles and product images.
Product Pages
Each product page should include high-quality photos, a detailed description, customer reviews, and all relevant information such as size, color, price, etc. Customers should also be able to easily add products to their shopping cart and checkout quickly and easily.
Search Engine Optimization
Your eCommerce website should be designed with search engine optimization so that customers can easily find your site when searching for products online. All of your product pages should be optimized for relevant keywords, and you should also have a blog to post informative articles about your products and industry.
Security
When customers are entering their personal and financial information on your website, they need to know that their data is safe and secure. Ensure that your website has SSL encryption to protect customer data, and that you have a privacy policy in place.
Mobile-Friendly
Almost everyone is shopping on their mobile devices, so your eCommerce website must be designed to be mobile-friendly. This means that customers should be able to easily view and navigate your website on their smartphones and tablets.
Customer Service
If customers have questions or problems, they should be able to contact customer service for help easily. Include a phone number and email address on every page of your website and a live chat option if possible.
Easy Checkout
The checkout process should be quick and easy, so customers don’t get frustrated and abandon their shopping carts. Include guest checkout options so customers don’t have to create an account to purchase. Offer different payment options, such as credit cards, PayPal, Amazon Pay, etc.
Order Tracking
Customers should be able to track their orders easily, so they know when to expect their products. Include an order tracking page on your website, and send email updates to customers as their orders move through the shipping process.
Abandoned Cart Emails
If a customer adds items to their shopping cart but doesn’t complete the purchase, you can send them abandoned cart emails to remind them of the items they left behind. These emails can be automated, and they can help boost sales by reminding customers of the products they are interested in.
Analytics
Use Google Analytics or another analytics tool to track the traffic to your eCommerce website to see what marketing efforts are working and what needs improvement. Review your analytics regularly, so you can change your website and marketing strategy as needed.